loupsio
Analytics

Journeys, speed and segments, in the same place as your replays.

Where visitors come from, which pages are slow, what changed this week, what a specific group of visitors does: each screen answers one of these questions, from the visits Loupsio already records.

Journeys · from InstagramExample
Instagram → /produit/aurora → /panier31 %
Instagram → /produit/aurora → exit27 %
Instagram → /collections → /produit/luna12 %

The analytics screens

01

Journeys

The most frequent page sequences, from the traffic source to the third page.

02

Speed

The slowest pages, measured during real visits: display, stability and responsiveness.

03

Trends

The period’s curves, with annotations you add (“New payment button”) to link a change in the numbers to a change on the site.

04

Segments

Groups of visitors you can apply to every screen, defined by device, source, campaign, pages seen, frictions or conversion.

05

Goals and events

You choose what counts as a conversion: a page, a click on a button (captured without code) or an event sent by your code.

06

Forms

Field by field: time spent, fields filled in again, errors and where visitors give up. Typed input stays masked.

07

Retention

Visitors who come back, week after week, in cohorts. Turn on visitor recognition, or identify your customers.

08

A/B tests

With AB Tasty, Kameleoon or VWO, Loupsio reads the variant the visitor saw on its own. With another tool, one line is enough. Then compare both groups with a segment.

Speed measured during real visits

Measurements come from real visits, device by device. Loupsio shows the value 75% of visits reach, and conversion by speed.

  • Display (LCP), stability (CLS), responsiveness (INP) and server response (TTFB)
  • The slowest pages to display at the top of the list
  • An alert, if you want one, when a page slows down
Speed · mobileExample
Display (LCP)2.4 sGood
Stability (CLS)0.05Good
Responsiveness (INP)320 msNeeds work
75% of visits do at least as well.
/collections/soldes4.1 s

Tracking an order or an A/B test

Everything else works without code. To track an order or a test variant, one line is enough.

In your codeExample
// an important step loupsio('event', 'order', { amount: 129 }); // the variant this visitor saw loupsio('variant', 'cart-button', 'B');

Frequently asked questions

Where do sources come from?

From the referring site and the utm parameters of your campaign links.

Do I need to replace my analytics tool?

No. Loupsio focuses on what stops people from buying and can run alongside your current tool.

Paste one line and your first report arrives on Monday.