loupsio
Funnels

Find the step where your visitors drop off.

Describe the steps of a purchase, for example product page, cart, shipping and payment. Loupsio shows how many visitors get through each step, where the others go, and the replays of those who drop off.

Funnel · purchaseExample
Product page2 840
Cart1 136
Shipping682
Payment540
Order412
Biggest loss: product → cartWatch replays

What a funnel shows

01

Steps by page or by event

A step is a page address (with * to cover every product page) or an event sent by your code.

02

The biggest loss

The step that loses the most visitors is highlighted and compared with the previous period.

03

Where they go next

For those who don’t continue, the pages they visited instead, or leaving the site.

04

Ask them why

From the step that loses the most, you can prepare a survey asking visitors what stops them.

Creating a funnel

The numbers also cover visits recorded before the funnel was created.

  1. Name it“Purchase”, “Newsletter sign-up”…
  2. Add the stepsIn order, by page address or event name.
  3. Watch the drop-offsThe replays of those who leave, step by step.

Frequently asked questions

How do I group every product page?

With a star: in /products/*, the star stands for any sequence of characters.

What about a step with no address, like an order?

Send an event from your code, for example loupsio('event', 'order'), and use it as a step.

Paste one line and your first report arrives on Monday.